What parts of my PPC are working?
A good question, because once you know, there is plenty that can be done to push results further. GoldLadder’s approach to search marketing, pay per click and SEO, is to:
Track Sales and Leads using a range of tools as standard in your campaign. We can devise solutions from simple online form tracking to multi-level telephone enquiry tracking.
Identify Sales and Leads by analysis of keyword, ad, webpage, basket, and completed sale/lead data, an regularly reviewing this data against your actual recorded sales and leads.
Improve Sales and Leads with methods ranging from keyword research for variants of successful terms, increasing click through rates on ads and optimising web pages for better conversion.
The techniques we bring to a campaign to do this can be found in the links below. If you need further help, please do not hesitate to contact us for a no-obligation chat and assessment of your current campaigns.
Google Quality Score
It's not just your ad's position that changes the click price you pay in Adwords. Google have devised a way that the best performing and relevant campaigns are rewarded. Are your competitors paying less than you?
PPC Management
At GoldLadder, we believe PPC Management encompasses keyword research, ad creation, website linking, competitor monitoring, budget and bid management, ROI tracking, analysis and consultancy – in fact all work associated with Pay Per Click. If you want more from your Pay Per Click Management Fees, find out why we can provide the solution.
PPC Setup & Consultancy
Need to learn more about setting up and running a profitable PPC campaign? GoldLadder can take you through the design and management process. From researching the best keywords to tracking your sale or lead, we can ensure search marketing success.
